The discussion about SEO (search engines optimization) and SWF content(from Flash or Flex) has been long and turbulent.
Fortunately this discussion is coming to an end as now a proven solution exists. I made yesterday a presentation about it at the Adobe User Group of Geneva.

Here is the solution I prefer: using XSL (eXtensible Stylesheet Language) and transformation (XSLT) to rewrite an XML files containing data used in the SWF. As a result we got an HTML file for the search engines and a SWF for the human. Not clear?

SEO for SWF via XSLT

This diagram shows how XSLT is central to all the work.

How does it work?
You will need 3 files:
1) a .XML
2) a . XSL
3) a . SWF
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