AIR bundled in Acrobat Reader 9

Jul 022008
 
Acrobat Reader 9
AIR

A very good news for all AIR developer or for all people hesitating to use AIR for future applications. AIR is bundled in Acrobat Reader 9 (released yesterday), as Acrobat Reader is still one of the most downloaded software of Adobe [it is my assumption, I couldn't find any stats :(] it will certainly help a lot the penetration of AIR (which I couldn’t find any stats either…).

It is interesting to note that some people tend to see bundled software like an unfair ways of doing distributing applications, some commented onRyan Stewart’s post concern about security and posted a link to a sample of trojan injection via PDF. Even if I was aware of some security problems with Flash and Acrobat, I didn’t knew this method to inject .exe via a PDF.

Personally I understand those concern, an incredible high number of user don’t update their software and so are more vulnerable to attack. I think that Adobe could offer the choice to people, even if for the developers and for market share it is not as profitable :)

Ahmet

Adobe offers to Google and Yahoo! Flash Player Technology – Is It Really A Good News?

Jul 012008
 

I’ve just read via the AXNA that Adobe, Google and Yahoo! worked together to allow SWF searchability. My first thought was ‘finally they made it’ :)

But while reading the FAQ I’ve been a little disappointed by how this indexation seems to happen:

[...]The Flash Player technology, optimized for search spiders, runs a SWF file similarly to how the file would run in Adobe Flash Player in the browser, yet it returns all of the text and links that occur at any state of the application back to the search spider, which then appears in search results to the end user[...]

FlashFlex

[...]All of the extracted information is indexed for relevance according to Google and Yahoo!’s algorithms. The end result is SWF content adding to the searchable information of the web page that hosts the SWF content, thus giving users more information from the web to search through[...]

So I’m afraid that it means that there will be absolutely ‘semantic’ information on the indexed tag. Is this text a title, a paragraph or an image caption? Does this mean that the SEO effort we have to do on SWF are only based on text and keywords?

If you have text with an Alpha of 0 but that have a tween, will it be indexed?

I’m very happy that A_G_Y are working to offer a better indexation and searchability of SWF but as far as I understand it, they are completely missing the SEO point here.

What do you think?

Ahmet

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